NORTHSTAR JOINERYMade for the way you live.Considered spaces. Crafted with care.
Built around youYour business. Your customers.
Designed with our team. Reviewed with you.
Built with you
Expert design.
A private preview before launch.
Context stays connected
Illustrative screens · example data
Less website admin. More time with customers.
Make room for better work
You bring the ambition. We bring it to life.
01
The challenge: Starting from a blank template
With Website Builder: A first website built by our designers
02
The challenge: Finding time to keep it current
With Website Builder: Reviewed changes in plain English
03
The challenge: Connecting another separate tool
With Website Builder: Your domain, forms and measurement together
The starting pointStarting from a blank template
The improvement01
The challenge 01
Starting from a blank template
With Website Builder
A first website built by our designers
With Website BuilderA first website built by our designers
Illustrative example · Website Builder
AI, with a useful job to do
Turn “could we change this?” into a clear next step.
Describe an improvement in ordinary language. AI-assisted requests help shape the work for you to review. See the supported credit estimate and private preview, then approve the change when it is right.
Northstar Joinery · change request
“Bring our latest work onto the homepage.”
Homepage selected
New project content supplied
Keep the existing brand style
Illustrative private preview
An improvement you can review.
Scope and credit estimate reviewed
Private preview prepared
Your approval before publication
Illustrative supported AI change · scope and credits reviewed first
Northstar Joinery · change request“Bring our latest work onto the homepage.”
AI, with context02
Illustrative private preview
An improvement you can review.
Scope and credit estimate reviewed
Private preview prepared
Your approval before publication
Your next stepReview, then decide what happens next.
Illustrative example · Website Builder
The story does not stop here
A website is the beginning. Connect what comes next.
Some connections are built in. Others are configured with you. Bring the next step into the same working picture.
Illustrative private previewAn improvement you can review.
Connected next steps03
Website Builder
01Website + Forms
02Website + Bookings
03Website + Skulk
The connected next stepWebsite + Forms
Illustrative example · Website Builder
Build the right plan
A clear plan for the build and everything after.
Website cost is scoped after a short review because a first build, a migration and a complex integration are different jobs. The quote separates the initial delivery, the ongoing service and any supported AI usage.
Managed first build · agreed ongoing service · visible AI-credit usage
01
Initial delivery
Driven by page scope, content readiness, migration needs, design complexity and required integrations.
02
Running platform
Driven by the agreed hosting/service level, environments, domains and ongoing support.
03
Future changes
Simple requests stay simple. Supported AI work shows a credit estimate before processing and remains reviewable.
Sending a brief does not take payment. The exact scope and price are agreed before work begins.
Driven by page scope, content readiness, migration needs, design complexity and required integrations.
Your next stepPlan my website
Illustrative example · Website Builder
The useful details
A few things worth knowing.
Is this a do-it-yourself website builder?+
No. Fox by the Lake designs and builds the website with you. Skulk makes the brief, review, change and launch journey simple without asking you to become a web designer.
Can I bring an existing website?+
Yes. The starting brief distinguishes between a new site and an existing site, so the right migration or improvement route can be planned before work begins.
Can AI publish changes on its own?+
No. Proposed changes stay within a controlled review workflow. Sensitive or public changes require an explicit human decision before publication.
Make the next move yours
Let’s build the website your business deserves.
Start with a short brief. We’ll review it with you, agree the scope and cost, and help bring your first setup into the Portal.
01
Choose the website outcome
A short brief captures the audience, goal and starting point.
02
Create or sign in to one account
Verify your email and continue with your website brief in Skulk.
03
Plan the build with our team
We connect your workspace and agree the design, content, cost and launch steps with you.