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Fox by the LakeSkulk is part of Fox by the Lake
Skulk for Shopify

SKULK FOR SHOPIFY

Good commerce.
Distinctly you.

A store should do more than hold your products. It should make your brand feel at home, help people choose and make the everyday work easier.

We bring design and development together on Shopify, shaping the experience around your business.

Explore Store Studio Why Shopify?
The original Fable storefront, with green Skulk navigation and a warm, image-led introduction
Cream and sage keyboard from our illustrative Fable catalogue
THE DETAIL MAKES THE DIFFERENCEConsidered, from first look.Your brand. Your catalogue. Your store.

Original Fable design example · explore the working theme preview

Your businessSkulk’s design & developmentShopify commerce

THE PLATFORM BEHIND THE EXPERIENCE

Built on Shopify.
Built around you.

We choose Shopify because the business behind a shop matters just as much as the way it looks. It gives us a commerce foundation to build your customer experience around.

SHOPIFY / THE FOUNDATIONProducts.
Inventory.
Orders.

The tools behind your store.

SKULK / THE EXPERIENCEIdentity.
Discovery.
Detail.

The way your business comes through.

Explore Shopify’s platform
01

Commerce, connected.

Products, inventory and orders belong in a coherent system. Shopify gives your team a central place to manage the day-to-day work behind the storefront.

02

A clear path to checkout.

We design the journey from first impression to product choice. Shopify Checkout handles the step where customers place their order and pay.

03

Room to keep developing.

Your store should be able to change with your business. Themes, apps and integrations give us options to plan the right next step, without adding complexity for its own sake.

Original Fable product page with a large keyboard image, clear specifications and aligned buying controls
Our original Fable foundation. Your identity sets the direction.

WHERE SKULK COMES IN

The platform is the start.
The experience is yours.

We think through how people find your range, understand each product and move towards a purchase. Then we bring the design, content and technical details together.

  • A clear identity. Typography, imagery and layouts that belong to your business.
  • A useful shopping journey. Collections and product pages that help people make a choice.
  • A practical handover. An agreed review, launch plan and guidance for your team.

Fable is our own starting point. We can also work with an existing theme, another foundation or a more bespoke brief.

CHOOSE YOUR NEXT STEP

A team to build with.
Or a tool to add more.

Commission a store project with Store Studio, or explore a particular app for your existing setup. Each has its own journey.

WORK WITH OUR TEAM

Store Studio

Shopify design & development

Commission a new store, a redesign or improvements. We plan and build around your business, using Fable or the right foundation for your project.

  • A personal brief and agreed proposal
  • Design, development and launch with us
  • Your Shopify account, owned by your business
Explore Store Studio
Original Fable storefront with bold typography, deep green navigation and a large lifestyle photograph

ADD AN APP TO SHOPIFY

Shopify Apps

Specific tools for your store

Choose an app for the capability you need. When available, install through Shopify and follow that app’s setup. A Store Studio project is not required.

  • AI Finder for product discovery
  • Visualiser for prepared 3D experiences
  • Website Builder to connect Skulk Sites
Explore Shopify Apps

LET’S FIND THE RIGHT START

What should your
next store make possible?

A new launch, a better shop or a move to Shopify. Tell us where you are and what you have in mind.

Talk to Store Studio Help me choose